Mangalore: Narayana Murthy to inaugurate Primacy's rebuilt facility


Mangalore: Narayana Murthy to inaugurate Primacy's rebuilt facility

Media Release

Mangalore, Jan 13: The rebuilt Mangalore facility of Primacy Industries Ltd, the world’s largest candle manufacturer will be inaugurated on Wednesday, January 15 at 5 pm by N R Narayana Murthy, executive chairman of Infosys. The Primacy candle factory at Baikampady was completed gutted in a major fire last year, after which it was rebuilt within six months.

Announcing this at a press meet on Monday January 13, V K Thalithaya, president of Primacy expressed delight that the factory and office premises that was completely destroyed by a devastating fire on January 10, 2013 is now back with full scale operations. Primacy had already commenced production in June 2013 living up to the commitment the company had made to stakeholders and society at large.

M Narendra, chairman and MD of Indian Overseas Bank will be the guest of honour at the inaugural ceremony, he said.

T Gautham Pai, chairman of Primacy expressed his appreciation for the management team and employees who stood by the organization all through the difficult times and helped in rebuilding ground up at the shortest possible time. At the time of the fire accident Primacy which is also amongst the largest employers in Dakshina Kannada employed 1,140 people of whom only 185 resigned and all the rest have been taken back.

Replying to reporters on the extent of loss the company suffered as a consequence of the fire, V K Talithaya said the investment made in 2005 to build the factory was Rs 11.50 crore. On the new factory the company has already spend close Rs 22 crore, all which has been funded through owner’s equity and bank loans since the insurance claim is yet to be realized. Besides, soon after the fire the company had to shift production to its factories in the US to meet customer commitments and incurred very high cost.


About Primacy

The global entity Primacy MVP International Group is in the business of home fragrance and has three factories in the United States of America besides Indian operations from Gandhidham (Gujarat) and Mangalore.

The Mangalore unit of Primacy MVP International Group which was established in January 2005 has been manufacturing and exporting fragrant Pillars, Jars and Tin candles to large retail chains in USA, UK, Ireland, Germany, Australia and the Gulf. Primacy is a constituent business of the diversified Manipal Group which leads in printing and packaging, publishing, media and other industry segments.

Prior to the fire accident, Primacy was exporting from Mangalore approximately 900 shipping containers per annum which is equivalent to 22,000 tons of finished goods. The rebuilt facility has capacity to produce over 600 containers (15,000 tons) which will be scaled up to 1,000 containers as the demand builds up.

Primacy is expanding its business portfolio and has recently forayed into aerosol packed room fresheners from another unit at Mangalore having production capacity for three crore units per annum.


 

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Comment on this article

  • Sir Lancelot, Manglore

    Wed, Jan 15 2014

    Great to know the fragrance of Manglore candles are exported to overseas countries like ours Manglore famous tiles n beedies and Jasmine.
    All the best for the Management group of PRIMACY CO.

    DisAgree Agree [2] Reply Report Abuse

  • Vincent Rodrigues, Katapadi/Bangalore

    Tue, Jan 14 2014

    Good to know that Primacy is rebuilt again and will be inaugurated by Mr.Narayan Murthy.All the best.Thanq.

    DisAgree Agree [5] Reply Report Abuse

  • John DSouza, Mangalore

    Mon, Jan 13 2014

    Congratulations, Dear Shree Thalithaya.
    You are a model leader with incredible spirit and strong determination to deliver.
    No ordinary person in-charge would have had this much courage to rebuild the factory from scratch. There were floods of comments of discouragement and put down at the time of destruction by fire, but amazingly today there are no comments for spider efforts to stand up.
    Our reluctance to go forward and achieve is the true reason for our backwardness.

    DisAgree [1] Agree [10] Reply Report Abuse

  • Avinash, Kasaragod/Bangalore

    Mon, Jan 13 2014

    Primacy's management really deserves an appreciation for rebuilding the premises so fast

    DisAgree Agree [6] Reply Report Abuse

  • Sheikh Manipal, Udupi / Dubai

    Mon, Jan 13 2014


    Congratulations G.Pai sir,

    You are one of a prominent person.
    I wish you all best for your future business

    DisAgree [3] Agree [15] Reply Report Abuse


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