Mumbai, Jan 7 (IANS): Indian cricket icon Mahendra Singh Dhoni's entertainment company Dhoni Entertainment private limited has partnered with content creation platform Banijay Asia to create engaging content across various genres.

"Deepak Dhar (who spearheads Banijay Asia) has been introducing disruptive content to the audiences since more than two decades. I am really excited to join hands with Banijay Asia," Dhoni said in a statement.

"I am overwhelmed and looking forward to creating exciting content for my audiences. I hope with this partnership I keep up to the expectations of my fans who have been supporting me and looking up to me. In 2019, we promise to create energising, exciting and enthralling content for the audiences across platforms," he added.

The vision of this partnership is to create premium content that will be distributed across multiple platforms in Indian and South East Asian Markets.

On the association, Deepak Dhar, the founder and CEO of Banijay Asia, said: "we are excited as we aim to bring an array of differentiated shows for our audiences across platforms, we hope to announce it soon. In this partnership, I am excited and looking forward to work with Suraj Singh, Mihir Diwakar, and Seemant Lohani to build the collaboration between Dhoni Entertainment Pvt Ltd. and Banijay Asia."