Mumbai, Apr 15 (IANS): ESPN Star Sports and Nadiadwala Grandson Entertainment have tied up to promote upcoming ICC Twenty20 World Cup and multi-starrer comedy "Houseful", both of which are opening April 30.

"Cricket is passion, cricket is entertainment and in the same way film is passion and entertainment. Hopefully every stadium where India will play will be houseful. During the first year of ICC Twenty20 World Cup, 'Heyy Babyy' had tie up with it and India won the final," said director Sajid Khan, at Taj Lands End Hotel here Wednesday.

"This is the third time we are coming in tie-up with ESPN and Twenty20 and hopefully this time India will again bring back the cup and our film will also do well."

This is the third time after "Mujhse Shaadi Karoge" and "Heyy Babyy" that Nadiadwala Grandson Entertainment and ESPN Star Sports have joined hands together.

The forthcoming ICC World Twenty20 will be held in West Indies From April 30-May 14.

Sajid Khan considers it as a lucky tie-up.

"Arjun, Riteish, Akshay, Lara and myself have done a series of ads for Twenty20. It's a sort of a lucky tie-up. I think this is good for ESPN Star Sports and the film. We had collaboration twice and every time we were mutually benefited," he Sajid.