Panaji, May 10 (PTI) Speak Asia, India's largest integrated market research agency, is eyeing an increase in its base of panelists from the existing 1.5 million to nearly 10 million by December, 2011, a senior official said today.
"During our one year of operations, we have entered into each and every state of India virtually. Now we will also make our physical presence in those states," Speak Asia Chief Marketing Officer Vivek Gautam told PTI.
He said the offices will be in place by end of current financial year, injecting a major growth in the company's profile of panelists.
"By December, we wants to take have 10 million panelists on board," Gautam said.
Speak Asia's three-day-long event, 'GenX Bazaar 2011', which began at Baga in Goa yesterday, has 10,000 panelists and 60 vendors from different brands participating.