PTI News

Kaun Banega Crorepati under scrutiny

NEW DELHI: 18 June: Amitabh Bachchan-hosted blockbuster television serial 'Kaun Banega Crorepati' has come under scanner of broadcast tribunal TDSAT after a participant complained of 'systematic rigging' in the selection process by Bharti Cellular (now known as Bharti-Airtel).

"Airtel is responsible for all such illegal activities and defrauding people at large, particularly those with Airtel connections, giving false statements in advertisements which the mobile holder believed in good faith and acted accordingly" said the consumer who dragged it to the tribunal.

Accepting the petition, the TDSAT has issued notices to Bharti-Airtel Ltd, which officially selected participants over the phone.

Airtel, also the official telecom partner of K2, came out with 'Shortcut to KBC,' a promotional campaign where a person has to answer the computer generated questions after calling using an Airtel connection.

For every right answer, a caller would get five points and 12 of its subscribers who score the highest would participate directly in "Fastest Finger First," round.

This contest ended on July 7, last year and a merit chart of scorers was to be made available at its franchisee.

The company charged Rs 6 per minute for it, thrice the amount for a normal call.