Gurgaon, Sep 26 (IANS): A superior service culture is the key for companies to attract and retain talent, especially today where customers and staff have multiple options, bestselling author Ron Kaufman said at a human resource conference here Friday.
"Building a service-focused culture today is no longer an option - it's a competitive necessity," Kaufman told the conference hosted by Society for Human Resource Management, among the largest global associations devoted to human resource management.
"Companies with a powerful service reputation and an uplifting service culture are attracting and retaining the best talent, achieving market leadership and enjoying sustainable success."
The two day event, which concluded Friday, addressed issues concerning service culture, future of work in a technology world, talent management, role of social media and human resource function in defining leadership.
The sessions included addresses and discussions from keynote speakers and others who shared their experiences and journey, while also putting the light on key trends that are shaping up globally in the human resource domain.
"The last two days have seen a series of engaging and fruitful discussions that have captured the critical role of human resource in the rapidly evolving and technology led corporate landscape," said Achal Khanna, chief executive of SHRM India.
Besides Kaufman, the speakers included Kari Strobel, director of HR Competencies at the society, Wayne F. Cascio, professor of management with the University of Colorado, Ashok Alexander, director at Antara, and Sunita Bhuyan, violinist and trainer.
Storbel, in her session, spoke about the importance of a human resource competency model and said it provides the foundation of talent management for professionals and sets how to put make them business partners.
Alexander, on the other hand, shared his personal journey at leadership and transition from heading one of the world's leading organisations to working with underprivileged and marginal segments of the society.
The two-day conference and exposition at The Leela Ambience hotel here attracted more than 650 delegates, including mid- and senior-level professionals, corporate leaders, as aso 60 thought Leaders from across the world.
The key agenda was based on the theme "Connect - Inspire - Grow" and offered a platform that empowers and enables human resource personnel across all industry verticals to stay in line with continuously evolving industry.
Founded in 1948, the society itself representing more than 270,000 members in over 160 countries, and has more than 575 affiliated chapters within the US and subsidiary offices in China and India.