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Fortune oil initiates campaign to make India diabetes-free

  •   Sun, Nov 13 2016 01:36:48 PM

Mumbai, Nov 13 (IANS): With an aim to inspire healthy living and spread awareness about diabetes, Adani Wilmar Ltd, the makers of the Fortune brand of vegetable oils, has launched a digital campaign called 'MakeIndiaDiabetesFree'.

"Our campaign #MakeIndiaDiabetesFree is inspiring individuals to stay ahead of this deadly disease by leading a balanced lifestyle of exercise and eating right. Fortune is committed to helping diabetics fight the disease," said Angshu Mallick, Chief Operating Officer at Adani Wilmar Ltd.

"Diabetes is fast gaining the status of an epidemic in India with more than 62 million individuals currently diagnosed with the disease. Awareness of the disease and detection at an early stage is important to reduce the risk of complications," Mallick added in a statement.

Diabetes prevalence has been rising more rapidly in middle- and low-income countries and the World Health Organization (WHO) has projected that diabetes will be the seventh leading cause of death in the world in 2030.

The #MakeIndiaDiabetesFree campaign was launched on Thursday and runs through November 14 (World Diabetes Day).

There will also be a quiz validated by nutritionist Neha Chandna as a part of the campaign which will let people know if they are pre-diabetic or are more likely to get diabetes in the future, the statement added.

Targeting diabetics, Adani Wilmar earlier launched FortuneVIVO Diabetes-Care Oil.

"Our VIVO Oil has ingredients proven to improve insulin sensitivity, helping reduce blood-sugar levels and efficiency of anti-diabetic medicines," Mallick said.

The campaign that shows how eating right and staying fit can keep diabetes at bay can be viewed at https://youtu.be/epc8ZYqk1rg.
  

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Comment on this article

  • Royse, Dallas

    Sun, Nov 13 2016

    In July of 2015, it was discovered that I had type 2 diabetes. By the end of the month, I was given a prescription for Metformin. I stated the ADA diet and followed it completely for several weeks but was unable to get my blood sugar below 140. With no results to how for my hard work, I panicked and called my doctor. His response? Deal with it. I began to feel that something wasn't right and do my own research. Then I found Rachel's blog http://curediabetespro.gq/ . I read it from cover to cover and I started the diet and by the next morning, my blood sugar was 100. Since then, I have a fasting reading between the mid 70s and 80s. My doctor was so surprised at the results that, the next week, he took me off the Metformin. I lost 30 pounds in the first month and lost more than 6 inches off my waist and I'm able to work out twice a day while still having lots of energy. The truth is we can get off the drugs and help myself by trying natural methods.

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