In the campaign, most of the Tuluvas tweeted, "Government has not considered the request by Tuluvas to include the Tulu language in the eighth schedule, even though this has been requested since five decades. In the world Tulu convention, a decision was taken to add the language to the eighth schedule. But the demand was not fulfilled by the state and union government. How much do we have to beg for Tulu to get its due honour? Why didn't the Karnataka government identify Tulu as an official language when the state was formed? Justice cannot be served just by saying that Tulu is a sister language. Declare a separate Tulu Rajya consisting of the districts of Dakshina Kannada, Udupi and Kasargod."
The tweet campaign also highlighted that the state and union governments are not giving any value to the decisions taken at the world Tulu conventions held at Dharmasthala, Adyar and Dubai. All the MLAs of Tulunadu had urged the state government to add the language to the eighth schedule. But the state government is not bothered. That is why a separate Tulu state needs to be formed, the tweets maintained.
A strong response was seen for the Tulu Rajya tweet campaign. #Tulunadu, #Stopkannadaimposition and #savetulufirst have received 35,000, 27,000 and 22,000 tweets respectively in one day. The tweets are trending and are in the second spot in the country and first place in Karnataka. Maharashtra Ekikarana Yuva Samiti (MES) has also tweeted in support of this campaign.
Dilraj Alva, honorary advisor, Yuva Tulunadu said, "As the campaign for separate Tulu state started on Twitter many netizens have expressed fierce objection. They have advised not to break Karnataka but stressed giving importance to the Tulu language in front of the state government. Some netizens have expressed their rage through tweets in support and against both Tulu and Kannada languages. On the whole, the Twitter campaign of Tulu Rajya has initiated a huge discussion."