Bangalore, June 22 (PTI) Toyota today announced that the it would launch its Etios Liva on June 27 in Delhi.
The Etios Liva would mark Toyota's entry into the highly popular premium hatchback segment.
"Stylishly designed for today's youth, Etios Liva will be competitively priced and will offer functionality and value for money," the company said in a statement.
The company had earlier deferred its launch from April to June. The decision was taken to reduce the long waiting period resulting from the overwhelming response received for the Etios, it added.
"Keeping the target customer in mind a slew of youthful and fun filled activities have been lined up as a part of the marketing campaign. The show stopper is the TV ad campaign, which will feature music composed by the music maestro A R Rahman," the statement said.