Daijiworld Media Network - Srinagar
Srinagar, May 15: In the wake of the tragic killing of 26 civilians in Pahalgam, Jammu and Kashmir Chief Minister Omar Abdullah has urged the formulation of a comprehensive tourism revival strategy to restore confidence and rejuvenate the Valley's vital tourism sector.
Chairing a meeting with tourism stakeholders in Srinagar on Thursday, Omar expressed concern over the deep impact of the recent violence on local businesses and livelihoods dependent on tourism.
“We must create a well-thought-out plan without rushing, and implement it with clarity after the Shri Amarnath Ji Yatra concludes,” he said.
He outlined a multi-pronged revival blueprint that would support hotels, houseboats, shikaras, taxis, handicrafts, and small businesses. Abdullah also suggested organizing shopping festivals akin to those in Dubai, laser light shows, and cultural performances to enhance the tourist experience and draw visitors back.
Acknowledging the financial distress among stakeholders, especially small entrepreneurs who recently took loans for taxis, minibuses, and guesthouses, the Chief Minister announced his intent to pursue a relief package from the central government.
“We’ll advocate for loan deferments for at least two quarters and push for direct financial support for those affected, particularly in border areas where homes and shops have been damaged,” Omar stated.
He further assured the sector that he would personally raise the matter with the Prime Minister, Finance Minister, and senior officials in New Delhi to secure urgent intervention.
Tourism stakeholders at the meeting recommended hosting Familiarisation (FAM) tours, encouraging LTC-linked corporate visits, government conferences in Kashmir, and securing airfare reductions to make travel more accessible.
Despite the setback, Omar expressed optimism, revealing that several organisations and individuals have already reached out to promote Kashmir’s tourism once again.
“I’m committed to participating in joint promotional campaigns to rebuild trust and show the world that Kashmir is ready to welcome guests with warmth and peace,” he said.
The meeting concluded with a collective agreement to approach tourism revival in a structured, strategic, and sustained manner, ensuring long-term resilience and prosperity for the region.