Daijiworld Media Network - New Delhi
New Delhi, May 17: The Bharatiya Janata Party has launched a nationwide awareness campaign titled “Mera Bharat, Mera Yogdan” following an appeal by Prime Minister Narendra Modi to reduce fuel consumption amid global energy concerns linked to ongoing conflict in West Asia.
The campaign aims to encourage citizens to adopt energy-efficient habits, reduce dependence on fuel, and prioritise national interest by embracing simpler and more sustainable lifestyles.
As part of the initiative, party leaders and workers are expected to integrate the message into organisational programmes and public outreach activities, reinforcing the importance of conservation in daily life.
Citizens are being encouraged to limit non-essential consumption patterns, including postponing luxury purchases such as gold, avoiding unnecessary foreign travel, and supporting indigenous “Swadeshi” products.
The campaign also highlights behavioural changes already being adopted by several political leaders and government representatives, including the use of public transport, metro systems, and electric vehicles, as well as reductions in convoy sizes to save fuel.
In several NDA-ruled states, leaders have reportedly scaled down official convoys and increased reliance on shared or sustainable transport options, aligning with the Prime Minister’s appeal.
The initiative further promotes carpooling, increased use of public transportation, and the adoption of virtual meetings and hybrid work models, including limited work-from-home arrangements to reduce travel-related energy consumption.
A key target under the campaign is to reduce fuel and electricity usage in party offices by up to 50 percent through efficiency measures and behavioural changes.
Citizens are also encouraged to cut edible oil consumption by 10 percent and support a shift towards organic and natural farming practices by reducing reliance on chemical fertilisers.
The campaign emphasizes simplicity in public events, including limiting attendance at receptions and reducing the size of official convoys, as part of a broader push for resource conservation.
The nationwide initiative comes amid heightened global concerns over energy supply stability due to geopolitical tensions and the ongoing conflict in West Asia, which has impacted global fuel markets and heightened discussions around energy security.