Media Release

Dubai, Feb 20: The KEL event “Entrepreneurship the Digital Way” held recently at the India Club, Dubai was a great success as all the participants were provided insights into ‘Inbound’ and ‘Outbound’ marketing in the digital era. 

Deepak Machado highlighted the advantages of getting scale with Digital Marketing through Social media and the different forms of digital outreach with return on investment (ROI) and cost effectiveness. Participants were provided step by step approach in planning to closing sales through an automated process enabling entrepreneurs to go beyond the conventional boundaries. He also shared how this medium has useful analytics to improve target audience marketing.

While the first part of the session, kept participants spell bound with the various opportunities and concepts of digital marketing, the second half was great fun with his unique business quiz which was very engaging and informative. With the topics and questions spanning across business, culture and history, Machado kept the audience constantly guessing and thinking which made the quiz session quite interesting.

Machado also shared his entrepreneurship initiatives and experiences and how he has effectively constructed his own blog to assist job seekers to the Middle East. He also shared about how he designed an automated online portal for distributing merchandise.

The event was well attended with a large audience of numbers and the session was well received by participants which concluded with dinner.

Winners of the quiz were recognized.