Daijiworld Media Network - Bangalore (MSP)

Bangalore, May 28: Private sector ICICI Bank has announced the launch of its 'Platinum Identity' credit cards, packed with high value proposition, bringing together shopping, travel and golfting privileges coupled with rewards programme and differentiated service benefits. The card targets the affluent section of customers who wish to experience the privileges offered to the global card holders.

Sachin Khandelwal, head,  Cards Product Group, ICICI Bank  said, that this card is being launched, keeping in mind the fact that the customers have matured and demanding more exclusive offers. "We will offer our customers value and privileges which are the best in the industry. Keeping in line with the changing lifestyle of our customers, the ‘Platinum Identity’ product has been designed to make cardholders feel truly special as well as to meet their evolved needs specially related to travel and lifestyle," he explained. He went on to claim, that the card is a global offering at a truly competitive price point.  

The card offers privileges like accelerated rewards programme, exclusive rewards catalogue, a powerful air mile conversion option and travel benefits which include Rs 1 crore air accident insurance and complete fuel surcharge waiver across petrol pumps. There is also a full-fledged concierge service titled ‘i-Assist’ that provides assistance with travel and hotel reservations, to address the lifestyle needs of the card holders, he stated.