Media Release
Mangaluru, Jun 9: The House of Anita Dongre – India’s leading fashion house launched its multi-brand flagship store in Mangalore’s premium Fiza By Nexus Mall on the Upper Ground Floor. This store is a one stop fashion destination for every woman and girl. The store is spread across 2000 sq.ft. and offers the sophistication of western wear with AND & AND Girl, to lending an ethnic look a vibrant touch with Global Desi and Global Desi Girl. Itse, a new fusionwear brand caters to a young market looking for ethnic styles at a budget-friendly price. Each brand harbours its own distinct persona fulfilling every fashion need.
The store has been launched in partnership with Shoppin group who run several other apparel retail stores across the city of Mangalore. Shoppin group has always brought the cutting edge of Indian fashion to the Mangalore market and is now proud to partner with The House of Anita Dongre.
The Official Store Launch was done on the 9 th of June, 2022 at 1130 am. Ribbon cutting was done by Mr. Kavindra Mishra, MD & CEO, House of Anita Dongre Lighting of the lamp was done by some of Mangalore’s top fashionistas and social media influencers including
Dr. Priya Ballal, Managing director, Vijaya Group of Hospitals
Mr. Arvind Shrivastav, centre Head Fiza by nexus Mall
Ms. Linda Fernandes Crasta (thatquirkymama on Instagram)
Ms. Alisha Rego (alisharegomakeup on Instagram)
Ms. Sahada Rahiman (mumsytales on Instagram)
Speaking on the occasion, Mr. Kavindra Mishra said,”We are very excited to launch this store in the Fiza by Nexus mall in Mangalore.” He was later felicitated by the mall in traditional Mangalorean style with a shawl and headgear.
About the Company
With names like AND, Global Desi, AND Girl, Global Desi Girl, and itse on its brand roster; the House of Anita Dongre is an esteemed organization in the Indian fashion circuit today.
Often a favourite in every millennial’s wardrobe today, the influence of the House of Anita Dongre transcends borders. With over 900 points of sale in the country, the fashion house boasts of 200 exclusive brand stores and over 625 multi-brand large format stores today in India and overseas. The company is headquartered out of Mumbai.
Brand Profiles
AND
AND makes up-to-the-minute global styles for the contemporary Indian woman. It caters to the sensibilities of the go-getter Indian woman. AND understands her sense of fashion,comfort and self with equal ease.
AND Girl
Introducing AND Girl, a collection that reverberates an ode to owning your dreams and making an effortlessly cool statement. Fashion is continually evolving not only for adults but for girls as well. This is why AND has now come up with a collection curated for girls keeping it comfortable, cool, and oh-so-chic with love and comfort in abundance.
Globaldesi
Globaldesi is an Indian-inspired boho-chic brand with a global appeal. Any woman wherever in the world she may be – who loves, lives and breathes the vibrancy of Indian prints and influences will find a little bit of herself in the brand.
GD Girl
Bringing in a plethora of ethnic options for little girls to take their pick from, Global Desi Girl was created for the girl who is energetic, fun, and high-spirited. Amalgamating Indian prints with bright hues, the brand will promise to be a go-to-choice for both, work and play. Currently Global Girl has 23 established multi-brand lifestyle formats.
Itse
Inspired by modern Indian design, Itse was born to empower women with effortless elegance, so they can be comfortable in their own skin & be the champions of their own world. Every collection is crafted to be embellished with optimism, decorated with self-expression because we believe each day is a once-in-a-lifetime offer, each moment is special and we are here to make every day beautiful.