Pics: Nayana J C/Thejaswi U Poojary

Daijiworld Media Network – Mangaluru/Udupi (NJC/TP)

Mangaluru/Udupi, Mar 9: The 39th edition of 'Harshotsava', the mega anniversary shopping festival of Harsha Electronics, was inaugurated with traditional grandeur across its various showrooms on Monday, March 9. The week-long festival, which commemorates Harsha's journey that began in Udupi in 1987, will continue until March 15.

Inauguration ceremonies

In Mangaluru, the festival was inaugurated at the Falnir showroom by Fr Bonaventure Nazareth, parish priest of Milagres Church. CEO of Prakash Retail Pvt Ltd, Ashok Kumar, shared that the concept of Harshotsava began in 1988 as a way to express gratitude to customers. He highlighted that the organisation is built on the pillars of quality, reasonable pricing, and robust after-sales service.

Mangaluru

Udupi

Several distinguished guests were present on the occasion, including Alwyn Rosario, Oswald Rodrigues, Dixson Dubbos, Ashok Kumar, Disha Ashok, Jagan, Shrikath Poojary, Rithesh Das, Divakar Salian, Praveen Kumar, and Sarafath Ali.

In Udupi, the celebrations were launched across multiple branches. Fr William Martis and Mansuk Bai Patel inaugurated the offer at the K M Road branch, while Purushotam Patel and Jagadeesh led the ceremony at the Kittur Rani Chennamma Road branch. Anand Karnad launched the anniversary offers at the flagship showroom near the Udupi city bus stand.

Unbeatable offers and lucky draws

The festival features the latest products from global brands including Sony, LG, Samsung, Bosch, Haier, Apple, and HP. Customers can choose from a vast range of LED TVs, energy-efficient air conditioners, smartphones, and laptops.

Special attractions of Harshotsava include:

• Assured Gifts: Every purchase comes with a guaranteed gift.

• Mega Lucky Draw: Opportunities to win 15 LED TVs, 15 split ACs, 50 smartphones, 100 smartwatches, and various kitchen appliances.

• EMI Benefits: Interest-free instalments through partners like Bajaj Finance, HDFC, and Kotak Mahindra Bank. Customers opting for EMI can win a 65-inch LG LED TV or high-capacity refrigerators through a dedicated draw.

• Exchange & Combo Deals: Attractive trade-in values for old appliances and special pricing on product bundles.

A legacy of trust

From its humble beginnings in Udupi, Harsha has grown into a household name with 21 showrooms across 14 cities, including Mangaluru, Brahmavar, Surathkal, Puttur, Kundapur, Shivamogga, Bengaluru, and Hubballi. With a customer base exceeding 1.5 million, the brand continues to redefine the retail experience in Karnataka.

Distinguished guests including Alwyn Rosario, Oswald Rodrigues, and directors of Prakash Retail Pvt Ltd, Suryaprakash, Rajesh M, and Suresh M, were present during the various inaugural events across the region.