UAE Exchange Excels Again - Bags DSES Award


UAE Exchange bags the Dubai Service Excellence Award

Media Release

Dubai, Jun 30: UAE Exchange Centre, the leading global money remittance brand from UAE, has won the prestigious Dubai Service Excellence Scheme (DSES) Award, an initiative of the Department of Economic Development, Government of Dubai, aimed at promoting excellence in customer service and recognizing businesses that provide outstanding service to the customer.

At a high-profile function held yesterday at the Safina Ballroom, Jumeira Beach Hotel, HH Sheikh Saeed Bin Mohammed Bin Rashid Al Maktoum presented the award to the UAE Exchange team represented by Sudhir Kumar Shetty, COO and General Manager.


DSES continually evaluates the customer service process of various brand outlets in UAE through mystery shopping and other parameters which includes ambience of the outlet, customer friendliness, presentability and behaviour of staff members, customer satisfaction etc. UAE Exchange has won the 2007- ‘08 cycle of the award in the money exchange category, and is the only exchange house in UAE to achieve this feat, with its Karama branch winning the ‘Best Performing Outlet’ award. In the last year’s cycle of DSES, Green Community branch of UAE Exchange Centre had won in the same category. 

Sudhir Kumar Shetty said that it was a proud moment for the entire UAE Exchange team to witness the company bagging the award for the second year. “The DSES award is recognition of the motivated efforts put in by every team member and every service unit of UAE Exchange to take the brand more towards excellence.” He added that UAE Exchange was a people’s brand, focusing on total customer satisfaction in all spheres of its business, and that trained and talented customer service teams comprising of over 30 nationalities ensures that the aspirations of its customers are met at all times.  

Quality- driven approach has been the benchmark of UAE Exchange global operations, which has won for it many business and quality awards.  This ISO certified company has won the Dubai Quality Appreciation Program of the Dubai Quality Group, based on the European Foundation for Quality Management model, and the prestigious Mohammed bin Rashid Al Maktoum Business Award. UAE Exchange is a global leader in remittance business, with operations spanning 5 continents and a strong network of almost 400 direct offices worldwide.

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Comment on this article

  • Azeem Assadi, Mangalore/Dubai

    Wed, Jul 02 2008

    All Credit goes to Mr. Sudheer Kumar Shetty who has changed the entire system so rapidly, undoubtedly they are best in their business.

    DisAgree Agree Reply Report Abuse

  • Shankar Shetty, Kuwait

    Wed, Jul 02 2008

    Sudheeranna, Congratulations. May you achieve many more such laurels for your company.

    DisAgree Agree Reply Report Abuse

  • MOHAMED ALI UCHIL, MANGALORE.

    Mon, Jun 30 2008

    One more jewel to his crown which is a noteworthy and deserved recognization for Sudheer Shetty.I wish this will take him more greater heights,which will enable him to support the community. May the God giving good health for him and his family and pray that many more accolades in his career as well as give him the strength and prosperity to serve the needy in the community.

    DisAgree Agree Reply Report Abuse

  • MOHAMED ALI UCHIL, MANGALORE.

    Mon, Jun 30 2008

    One more jewel to his crown which is a noteworthy and deserved recognization for Sudheer Shetty.I wish this will take him more greater heights,which will enable him to support the community. May the God giving good health for him and his family and pray that many more accolades in his career as well as give him the strength and prosperity to serve the needy in the community.

    DisAgree Agree Reply Report Abuse


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Title: UAE Exchange Excels Again - Bags DSES Award



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