Mumbai, Sep 25 (IANS): Producer Siddharth Roy Kapur has been elected as president of Producers Guild of India for the fourth time.

The decision was unanimous at the body's 65th annual general meeting held here on Tuesday.

"I look forward to building on the various initiatives we have taken as an industry in the last few years, to make it easier for our members to produce great content across all mediums - cinema, television and digital," Kapur said.

"We would like to continue to work with the Central and State Governments in initiatives to enable this and our long-term vision is for the content industry to achieve its full potential as the predominant cultural ambassador of India to the world," he added.

As part of the management team, Vijay Singh, Manish Goswami, Apoorva Mehta and Sunjoy Waddhwa have also been re-elected as vice presidents while Ashim Samanta will also continue in the capacity of treasurer.

Madhu Bhojwani, Amrita Pandey and Ritesh Sidhwani were nominated as new members in the Guild Council of Management. Kulmeet Makkar will continue to serve as the chief executive officer of the Producers Guild of India.

The Producers Guild of India has been actively engaged with the government on various industry challenges and opportunities such as eduction in GST rates on cinema tickets, opportunities to grow cinema screens in the country and simplifying processes for filming in India.

The Guild has also signed key strategic agreements with many global production bodies like the Nordic Film Commissions representing Sweden, Norway, Denmark, Finland and Iceland, the European Film Commissioners Network (EUFCN) and most recently with the state of New Jersey.