New Delhi, Aug 18 (IANS): Deloitte Touche Tohmatsu India LLP on Tuesday announced the acquisition of Spatial Access, specialised advertising and marketing advisory and analytics firm, to enhance the organisation's advisory capabilities and enable brands to make more efficient advertising and marketing (A&M) decisions.

"This strategic move is aimed at bringing best-in-class solutions from two leadingindustry players - integrating knowledge-driven sector expertise by Spatial Access with the technology and advanced data analytics skills of Deloitte," a statement by Deloitte said.

It said that with this joint proposition, brand marketers will gain deeper insights on consumers and advertising avenues that will further help position marketing spends as a strategic business investment.

Deloitte's acquisition announcement comes amidst the Covid-19 pandemic, which has compelled businesses to scrutinise their marketing and advertising budgets with a fine tooth comb in view of market disruptions and changing consumer behaviour.

Brands can now have access to insights on optimising their advertising and marketing spends, by implementing strategies based on analysis and impact-based performance.

Chandrashekar Mantha, Partner, Media and Entertainment Industry lead, Risk Advisory, Deloitte India said: "Deloitte asserts its foothold in the advertising and marketing advisory space by enabling our clients to enhance the effectiveness of their marketing spends which are directly aligned to their business objectives."

On working with Deloitte, Meenakshi Menon, Founder of Spatial Access said: "This proposition, combined with the need to scale up the impact of marketing through the technology and analytics skills of Deloitte is poised to provide a more holistic, effective, and efficient solution suite on a larger platform and most importantly, deliver significantly enhanced value to our stakeholders."