Mangaluru: ‘Hejje’ campaign launched - Collecting footwear to combat beach pollution

Daijiworld Media Network – Mangaluru (ANK)

Mangaluru Feb 22: Cleaning beaches has always been a challenge for environmentalists, as trash dumped into the water often washes up on the shore, contributing to ocean pollution. This issue is significant, with plastic, bottles, footwear, and various other wastes commonly found littering the beaches and posing threats to marine life and ecosystems. Addressing ocean pollution is imperative and requires concerted efforts from individuals, communities, and governments to mitigate its harmful impacts on our environment.

Vana Charitable Trust, in collaboration with St Aloysius College, has initiated the 'Hejje' campaign to gather both new and used footwear of any type.

Environmental activist Jeeth Milan Roche explained, "During beach cleanups, we consistently find 30 to 40% of footwear littering the shoreline. To address this issue, we launched the Hejje footwear collection drive. We accept all types of footwear, regardless of age, condition, or style. So far, we've gathered over 5000 pairs, which will be sorted and either recycled or repaired. Our goal is to collect over 100,000 pairs. Once refurbished, these shoes will be distributed to those in need, including Ashrams, civic workers, and other deserving individuals."

The campaign will continue until March, and apartments, educational institutions, and religious establishments are encouraged to participate by collecting footwear and delivering it to the designated collection centers.

Collection centers are located at St Aloysius College, Vana Charitable Trust in Attavar, and CFAL in Bejai.





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Title: Mangaluru: ‘Hejje’ campaign launched - Collecting footwear to combat beach pollution

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