Mumbai, Feb 9 (IANS) Keeping in tune with its family bonding theme Cadbury has roped in TV actress Aishwarya Sakhuja as the face for its upcoming ad campaigns.
Aishwarya, who is being loved by young and old alike for her portrayal of the sweet and understanding daughter-in-law Toasty in Sony's popular show "Saas Bina Sasural" seemed to the be the most apt choice.
In the family drama, the actress is seen as a homemaker and not a home breaker.
"To reach out to the target audience one requires a celebrity face with whom the target audience can relate to, and Aishwarya seems to have the right brand value," said a statement.