Media Release
Panaji, Sep 26: Goan-origin filmmaker Ashford Menezes, now based in Coventry, UK, is celebrating a milestone year with three of his works officially selected for major UK film festivals this autumn, spanning both faith-based and socially driven storytelling.
• God is Good – Ashford’s debut short film, created in Dubai in 2015, will screen at the Sheffield Christian Film & Media Festival on October 18, 2025. The film affirms the timeless truth of God’s goodness, even in uncertain times.
• Echoes of Truth – An ongoing video series blending scripture-inspired reflections with poetic visuals, also selected for SCFF, invites audiences into quiet moments of faith and identity.
• Scams Unmasked – A documentary-style series turning real-life fraud cases into cinematic narratives, has been nominated for Best Online Content, the Audience Award, and the prestigious Bull Award at the Birmingham Film Festival, the largest film and media event in the West Midlands. Scams Unmasked will screen at Millennium Point, Birmingham, on Saturday 15 November at 10 am, with winners announced at the Gala Awards on November 22, 2025.
Ashford’s filmmaking journey began in Goa, where he co-produced the Konkani video film Ghutt in association with C Alvares Films in 2007. Originally distributed on VCD, the film recently found a new audience on YouTube, where it is already reaching 50,000 views.
Before moving to the UK, Ashford also worked in Bollywood, contributing to films, television shows, and web content. He relocated in 2020, just as the pandemic reshaped the industry. In 2022, he pivoted into banking, where he saw first-hand the devastating impact of fraud on customers, an experience that directly inspired Scams Unmasked.
“This year feels like a full-circle moment,” Ashford said. ‘God is Good’ was my first step as director. Echoes of Truth reflects my present, a more contemplative voice. And Scams Unmasked shows how storytelling can serve society in practical ways. To see them all recognised in the same season is humbling.”
Though based in Coventry, Ashford is proud of his Goan roots, which continue to shape his creative identity and worldview. “Goa has a storytelling spirit, it’s in our music, our traditions, our culture. Carrying that spirit into my work abroad has been one of my greatest privileges,” he said.