Daijiworld Media Network – Dubai

Dubai, Sep 30: Chinese on-demand services giant Meituan has launched its international food delivery brand, Keeta, in Dubai, marking its entry into the UAE and its third new Middle East market in just 40 days.

The UAE joins Saudi Arabia, Qatar, and Kuwait as Keeta’s key Gulf hubs. Following rollouts in Qatar in August and Kuwait earlier this month, Meituan plans to extend operations to Abu Dhabi soon. Dubai’s high consumption demand, modern infrastructure, and appetite for premium delivery services make it a strategic target for global platforms.

Keeta has grown rapidly in Saudi Arabia over the past year, leveraging reliable logistics, competitive pricing, and a diverse product range, while supporting local merchants and couriers. The Dubai launch also introduces Keeta Drone, Meituan’s unmanned aerial delivery service, which operates under a beyond-visual-line-of-sight license from Dubai’s civil aviation authority. The drones are set to deliver food, beverages, desserts, and pharmaceuticals, signalling the company’s accelerated regional expansion.