Daijiworld Media Network – Bengaluru

Bengaluru, Nov 29: The demand for KMF’s Nandini ghee remains soaring, from Tirupati temple to households across Karnataka, and even overseas. However, a large-scale operation selling counterfeit Nandini Ghee was recently uncovered, prompting KMF to launch a new anti-fraud measure – QR codes on its ghee packets and bottles.

“Nandini Ghee is a matter of pride for Karnataka,” said a KMF official. “It is widely used in Tirupati laddus and reaches consumers abroad. But unscrupulous individuals were adulterating and selling fake ghee, turning it into a lucrative business. We had to act decisively.”

The CCB police, together with KMF’s vigilance team, exposed the network, which had misled consumers by mixing counterfeit products with genuine Nandini ghee. To prevent such fraud in the future, KMF has decided to introduce QR codes that will allow consumers to verify the authenticity of every packet or bottle.

“The QR code will reveal production details, supply chain information, the retail outlet, and even the buyer,” explained the official. “This ensures that consumers can immediately confirm whether the product they are buying is genuine or fake. Importantly, KMF will bear any additional cost, so customers are not affected,” the official added.

With counterfeit Nandini Ghee cases coming to light, KMF’s QR code initiative is a proactive step to safeguard consumer trust. Its ultimate success, however, will depend on how effectively the system is implemented and adopted across the market.