Mangalore: Dance team from city 'sizzles' at south-India level contest
Media Release
Mangalore, May 17: Sizzling Guys, a team of brilliant dancers from the city, has emerged the first runner-up in the 7Up 'Dance On' south-India level dance compettion that saw 6,328 participants from 15 cities with a total prize money of Rs 56 lac.
After two invigorating months of spirited and effervescent dance performances across 15 cities in South India, Chennai witnessed 7UP ‘Dance On’ finale extraordinaire at the MGR Govt Film and TV institute, Taramani. Led by the 7UP dance entourage, the journey of 7UP ‘Dance On’ 2013, ended on a high note with the announcement of the ‘Dance On’ finale winners.
Among the seven teams that were shortlisted, the talented members of the winning team SNV Crew were awarded a prize of Rs 21 lac, 1st runners up Sizzling Guyz received 15 lac, 2nd runners Strangers Crew and Arrow Cochin received 7 lac each and the remaining 3 teams Sagar Guys, BFAB, Limitless Chaitanya got 2 lac each.
Screened by the 7UP celebrity judges STR, Allu, Puneeth Rajkumar and Vedhicka the 7 teams unbottled an infectious enthusiasm and passion for dance, setting the stage on fire. Considering dance is the most spontaneous manifestation of feeling UP, 7UP ‘Dance On’ truly brought alive 7UP’s emotional connect with its consumers.
7UP carried forward the brand’s ‘I feel UP’ ideology with this year’s 7UP ‘Dance On’. It bought fresh dancing talent to the forefront from each of these 15 cities to celebrate India’s undying UPtimism and positive attitude. Dance aspirants from all walks of life including students, working professionals and even specially-abled individuals unleashed the dancer within themselves and spread the fizz of UPtimism with their vivacious dance moves.
The first round of city auditions across South India began in February. As many as 32 teams from Karnataka, Kerala and Andhra Pradesh and 28 teams from Tamil Nadu, competed in the inter-state auditions on April 24 in Bangalore and April 26 in Chennai. Seven shortlisted teams each from Bangalore and Chennai competed at the semi-finals in Chennai on May 13. Finally, the 6 best teams danced their way to fame, cash prizes and a place in the finale along with a wild card entrant who got the maximum votes for their performance video uploaded on the 7UP website www.ifeelup.in.
7UP brand ambassador and Kannada Superstar Puneeth Rajkumar said, “Truly the 7UP ‘Dance On’ finale was a electrifying and deeply touching as I expected it to be .The showcase of fresh talent from all over South India was refreshing.”
Speaking about 7UP ‘Dance On’, Ruchira Jaitly, category Director – Flavours, PepsiCo India said, 7UP ‘Dance On’ is a great platform for aspirants in South India who are passionate about dance. Fuelled by a phenomenal success last year, we came back this year on a grander scale and we were overwhelmed to receive an enthusiastic response multiplied manifold. Driven by an UPtimistic spirit, hundreds of participants lined up at each of the city auditions irrespective of their background or profile. With around 6328 individual entries from the South, 7UP ‘Dance On’ was a powerhouse of amazing talent and energy. We are very excited to announce the contest winners who have danced their way to the Grand Finales with so much passion and energy!”
Apart from the exciting TV and on-ground activation, the campaign was supported by robust outdoor, online, print and radio initiatives.