New Delhi, April 22 (IANS): The 2014 ICC World Twenty20 has emerged as the most watched international T20 tournament on TV as well as digital domain in India.

According to data provided by research agency TAM, the 2014 edition of the T20 World Cup has been seen by a record 13.31 crore individuals across the country. This is 23.4 percent higher than the reach generated in the 2012 edition and more than 57 percent if compared with the 2010 edition.

When extrapolated to All India Universe, as per standard industry conversions, around 39 crore Indians watched the recently concluded ICC World T20. The video streaming of ICC World T20 2014 on starsports.com generated 2.24 crore visits.

The video streaming of ICC World T20 2014 on starsports.com, India’s first multi-sports digital service, has garnered unprecedented traction on the digital domain. The ICC World T20 final between India and Sri Lanka on starsports.com attracted a record 19.3 lakh individuals watching video on the destination, delivering an unprecedented 37.6 lakh visits.

Overall, starsports.com attracted more than 80.9 lakh users during the fortnight-long tournament delivering more than 2.24 crore visits.