Daijiworld Media Network - Mumbai

Mumbai, Jun 8: One of India’s leading entertainment networks, ZEE, has entered a new era with the launch of its refreshed brand identity Aapka Apna ZEE. The new logo and campaign were unveiled during the star-studded 23rd edition of the Zee Cine Awards held on June 7.

The rebranding carries the heartfelt sentiment: “Saath aane se baat banti hai”, reflecting ZEE’s renewed focus on storytelling that deeply resonates with its diverse audience across the country.

Speaking on the occasion, Kartik Mahadev, chief marketing officer of ZEE Entertainment Enterprises Ltd., said, “The campaign ‘Aapka Apna ZEE’ is a powerful multilingual brand film series that brings alive the essence of the many Indias that live in one country. Each film is deeply rooted in regional culture, capturing the rhythm, rituals, and authenticity of local lives.”

From the monsoons of Kerala to the army-proud villages of Telangana, each of the seven brand films showcases India’s emotional and cultural fabric. “This campaign reaffirms ZEE’s role as a trusted companion in the daily lives of millions,” Mahadev added.

In a touching tribute to ZEE’s legacy, over 25 beloved characters from iconic shows came together for the launch including Devansh and Vasudha from Vasudha, Angoori Bhabi and Vibhuti Narayan Mishra from Bhabiji Ghar Par Hai, and Shravani and Subbu from Shravani Subrahmanyam.

The new identity will be reflected across all platforms on air, digital, and social media and promises a renewed focus on meaningful, culturally rooted storytelling.