Mumbai, May 26 (PTI) Star India and Zee Group, two leading electronic media conglomerates in the country, today came together to form an alliance for distributing television content.
In a landmark deal announced here, Star Den Media Services Pvt Ltd and Zee Turner Ltd will form a a joint venture to combine distribution of their respective channel bouquets in the country.
Currently, Zee channels are distributed by Zee Turner Ltd, a joint venture company of Zee's parent Essel Group and Turner International, which runs channels like Cartoon Network and Pogo in India.
Star channels, on the other hand, are distributed by StarDen, a 50:50 joint venture between Star India and Sameer Manchanda's DEN Networks.