Daijiworld Media Network

Mumbai, Aug 5: Actress Kareena Kapoor has been chosen as the face of Lakme Absolute.

Bebo seems to be quite excited and thrilled to be a part of the brand’s campaign and unveil the Absolute range of products at the Lakme grand finale by designer Manish Malhotra at the Lakme Fashion Week.

Speaking about the brand, Kareena said, “I am very proud to be associated with a brand that introduced the concept of make-up to the Indian woman and today I am excited to undertake this new journey with them. Lakme ABSOLUTE keeps my skin radiant and makes me look beautiful the whole day without the need of any touch-ups. Its long wear and high-performance products are just what I need.”

 "We are delighted to have Kareena as the face of Lakme ABSOLUTE and launch its exciting range of products. Lakme ABSOLUTE has been specially designed keeping in mind the Indian skin tone, texture and weather conditions,” Farida Kaliyadan, General Manager-Lakme said.

Lakme Absolute is a is a high-performance long wear make-up range with world class products that last up to 16 hours.