ApunKaChoice 

Mumbai, Oct 7: Bollywood icon Shahrukh Khan on Sunday teamed up with a UAE-based real estate firm to launch a USD 2.17 billion signature beachfront residential project in the gulf country.

The development project, a tribute by King Khan in response to the love and affection shown by the people of the UAE to Indian cinema, Shah Rukh Khan Boulevard, will be located on the Dana Island in Ras Al Khaimah.

This is the latest in the series of endorsements and signature developments that are coming up in Dubai with names such as Brad Bitt, Boris Becker and Tiger Woods continuously doing the rounds.

SRK will work closely with Los Angeles based architect Tony Ashai in the design concept of the beachfront community comprising 10 residential towers, it was announced during a press conference.

Announcing the project with TSA Group, Shah Rukh Khan said, "Indian cinema has enjoyed strong emotional ties with the UAE and Arab cine-goers for decades. The Arab world is Hindi film industry's strongest foreign market.

"Shah Rukh Khan Boulevard is my tribute to the love and affection shown by the people of the UAE to Indian cinema. I have lent my name to the project and I intend to share and transfer my passion for design and living spaces into this world class community that residents will be proud of."

Scheduled for completion in 2012, Shah Rukh Khan Boulevard will have residences including specially designed studios, and one-and two-bedroom apartments and townhouses. It will also have beachfront features piers and boardwalks besides marine sports and leisure facilities.