Daijiworld Media Network - Abu Dhabi (SHP)
Abu Dhabi, Dec 23: The Department of Culture and Tourism, Abu Dhabi (DCT - Abu Dhabi) set a Guinness World Record after its marketing campaign uses a 40ft digital billboard to promote Abu Dhabi tourism. The billboard known as Piccadilly Lights was installed in the heart of London to provide an interactive AR experience.
Ali Al Shaiba, acting executive director of tourism and marketing, said, "The world-record-breaking AR experience took over Piccadilly Lights for two weeks, showcasing the UAE capital's most famous landmarks in a pioneering way. When conceptualising the campaign, we knew we wanted to do more than just bring Abu Dhabi's famous sights to life at one of London's most iconic landmarks."
The screen installed had a high-tec camera which could capture passerby and transport them virtually to the Abu Dhabi's premier tourist spots. "By standing near the fountain in the square, people are captured by the hi-tech, on-site audience camera, transporting them to some of Abu Dhabi's most famous attractions - think family-friendly indoor theme park Ferrari World Abu Dhabi, wildlife haven Sir Bani Yas Island, and the stunning Sheikh Zayed Grand Mosque - on the screen. Each one of the capital's landmarks has been brought vividly to life in London using innovative 3D AR overlays," Shaiba said.
The interactive activation played at 10 minutes every hour, for two weeks until December 8. The campaign also offered people a chance to win a trip to Abu Dhabi with Etihad Holidays.