Media Release

Mangaluru, Sep 2: Every year September 21 is observed as World Alzheimer’s Day around the world. This is an international campaign aimed at raising awareness and challenging the common stigma that surrounds Alzheimer-related dementia.

Alzheimer’s is a progressive disease that impairs memory and other mental functions. It is the most common form of dementia that generalizes memory loss and loss of other essential cognitive abilities that are serious enough to interfere with an individual’s daily life.

Previous studies have shown that an average of 2 out of 3 people globally have little or no understanding of Alzheimer’s disease and associated dementia in their countries.

Since its inception, the impact of World Alzheimer’s month is increasing. However, the stigmatization and lack of information surrounding dementia remain to be a global problem that calls for global action. Most people often think that this disease is a normal part of ageing.

Though this may not be true, the greatest risk factor for Alzheimer’s disease is increasing age. This is evident as the majority of Alzheimer’s patients are 65 years or older. This does not completely classify the disease as an elderly disease. This is because there are approximately 200,000 Americans under 65 suffering from the disease.

While there is no cure for the condition promising medications are getting approval for use. There are many non-drug methods to manage behavioural issues associated with the disease. As of 2017, 50 million people were recorded to be suffering from Alzheimer's disease. The number is likely to triple by 2050.

Let us talk about dementia as the theme for the year 2020 is COVID-19 and Dementia:

1. The COVID-19 outbreak has highlighted the lack of preparedness of health systems globally to provide routine services and support to people living with chronic conditions such as dementia.

2. During lockdown and restrictions, it is essential that older people, especially those living with dementia, are not socially excluded.

3. During the COVID-19 pandemic, it is imperative that people keep talking about dementia, seeking out information, advice and support.

4. Do not wait until after lockdown or restrictions end to speak to your doctor about experiencing symptoms of dementia. (There are many online services available)

5. During COVID-19 talk to your national Alzheimer’s or dementia association, use their helplines, websites, social media and online events to stay up to date with advice and information about supports

People`s Association of Geriatric Empowerment (PAGE) along with its partners Yenepoya University, Nitte University, AJ Institute of Medical Sciences, MAA- Mangalore Alzheimer`s Association, Spoorthi Charitable Trust, KMC Nava Chaitanya, Susheg Trust, KMC Bejai Yoga friends, Vishwas Trust for Elderly, Bright HR Solutions, Upasana, AGE Mangalore, MRPL, MCF, Lion`s Club, Rotary Inner wheel club, Samatha, MASCA will observe the month as follows:

1. Launched on September 1 at 10.30 am- Dr Prabha Adhikari, HOD, Geriatric Department, Yenepoya, Dr Raghuveer, pro-chancellor was among the many doctors and others who addressed online

2. Daily online educative programmes at 10.30 am for 20 minutes

3. Film music competition

4. Storytelling competition

5. Cooking competition

6. Memory games

7. Best brain competition

8. Senior fitness competition

9. Grand Finale on September 21 at Kadri park with the distribution of prizes at 8 am with online entertainment programme

For registration and details please send in the names and phone numbers to Bright HR solutions.

Students can also join the programme online for the observation of the day at Kadri Park.

All the programmes will be held through Google meet ID of the department of geriatric Medicine

Meeting ID- http://meet.google.com./ovv-utbk-cbi

Helpline for patients/caregivers with dementia

Jeradin D Souza- MAA- 9844074759

Bright HR solutions- 9743202273

For telemedicine, Yenepoya University will be free this month along with free memory tests and fitness tests. You can book your appointment with +919686985055.

Home care for dementia patients is free for this month, one visit within city limits sponsored by PAGE-+919449593440