Media Release
Udupi, Nov 11: T A Pai Management Institute (TAPMI) one of the top ranked B Schools in India unveiled BrandScan, India’s largest market fair by a B-School in Manipal here on Thursday November 11.
Dr Simon George, dean academics, TAPMI said, “BrandScan, an initiative by the students of 1992-1994 batch, is a fun-filled academic, research and market research fair. It is the biggest research fest where more than 200 projects have been handled over the last 18 years.”
BrandScan is a platform where students of TAPMI are exposed to live projects from reputed corporates in a ‘town mela’-like surrounding. The format of the event is a gala fair with customized events focused on attracting people for conducting research.
Prof Chowdari Prasad, dean, planning and development said, “In an international university town like Manipal it is imperative to keep in pace with the world. Thus TAPMI is also spreading its arms to the world. We aim to go global.”
BrandScan has a unique way of eliciting unbiased and natural responses through the use of disguised games. It boasts of a clientele consisting of blue-chip companies from various domains ranging from FMCG, consumer electronics to the automobile industry.
“Professional guidance and consultations from reputed research agencies like TNS, Market Insight etc has helped BrandScan develop a systematic three-phase research approach. This year research partnership for BrandScan is provided by The Nielsen Company,” said Abhishek Agarwal, student convener, BrandScan.
“With its huge array of events, BrandScan aims to teach students management. It is a fun-filled experience for the visitors,” said Prof Srivatsa H S, associate professor, TAPMI.
The USP of BrandScan is that it serves as a platform for both learning and entertainment. The format of the event is a gala fair in a small town mela kind of environment with customized events focused on attracting people for conducting research. BrandScan hosts more than 5000 visitors from various demographics and also has an online option for participation for research.
Each of the teams design innovative games to subtly collect required data while the respondents engage in fun filled activities. These disguised games are the unique component of BrandScan research and differentiates BrandScan research from any other research activity. The demographics compatibility stall at the entrance ensures that the respective target segments reaches the relevant disguised game sites. To substantiate the data collected during the BrandScan fair, select disguised games will be hosted online to capture data from the required target segment anywhere in India. This initiative was launched last year and proved to be successful. The event is fully managed by the students and sees participation from top Corporates of India as clients.
“With children’s day on Sunday November 14, we also have special events for kids which are a major attraction this year,” said Anup Kumar, students' convener, BrandScan.
Rock show, fashion show, Dance Masti (dance competition), Kalakriti (drawing competition), Adarsh Dampati and Biker are some of the events that will entertain the audience at BrandScan this year.