Mumbai, Jun 3 (IANS): Percept Media, the media planning, buying and evaluation arm of Percept Limited, Friday entered into a strategic alliance with Pointlogic, a company headquartered in The Netherlands, for providing integrated marketing communications and marketing return on investment (ROI) solutions.

Through this alliance, Percept will customise and localise offerings from Pointlogic, which has a presence in several countries, and apply them to Indian advertisers and marketers.

"This alliance will translate into a great boon for the Indian corporations and brands who will not only be able to review the effectiveness of their past campaigns but also efficiently optimiSe their future communications," said Shripad Kulkarni, CEO, Percept Media.

"The beauty of the application is that it covers the entire spectrum of integrated marketing communications," he added.

Percept and Pointlogic will offer consulting, modelling and easy-to-use customisable software solutions for communication planning, ROI modelling, targeting and segmentation to Indian companies.

Percept will apply Pointlogic methods and tools leading to services to gain a competitive advantage in the media and communications domain.

"Percept Media is the right partner as they add an enormous amount of local knowledge, expertise and the ability to operate full-service within the Percept Group. We are extremely happy with this partnership and truly believe the combination will prove pivotal in moving the marketing industry to the next level," said Peter Kloprogge, founder of Pointlogic.