Media Release
Mumbai, Mar 5: Xpress Money, the world’s most dependable money transfer brand, announced on March 4, the appointment of Ashwin Gedam as vice president, Global Marketing and Communications .
Ashwin comes on board with a vast experience of 16 years in the Advertising and Banking & Financial Services Industry. In his capacity as vice president, Ashwin is responsible for the overall brand, marketing and communication aspects of Xpress Money, globally.
Ashwin joins Xpress Money from ICICI Bank, where he headed the Corporate Brand function for 7 years and was responsible for the marketing and brand strategy. Prior to ICICI, Ashwin has served similar roles with BRICS Securities and Kotak Securities wherein he was an integral member of the core Marketing function at both the organizations. At the beginning of his career, Ashwin worked with FCB Ulka and was involved in Advertising and CRM strategy development for premium clients for over four years.
Welcoming him, Sudhesh Giriyan, vice president and business head, Xpress Money said: “We are very pleased to have such a seasoned and successful marketer join our team. Under the leadership of Ashwin Gedam and with our hands on team of professionals globally, we look to scale new heights and move closer to our vision of being present in every country across the globe by the end of 2015. I look forward to the rich experience and knowledge that Ashwin brings along, that will add immense value to our organization and we wish him all the very best”.
Talking about his new role, Ashwin Gedam said, “I am very excited to be a part of this skilled team which has taken the brand from strength to strength in the past; I look forward to continuing this growth momentum further for Xpress Money. It is a very challenging role, with new geographies, new customers and new services that we need to address, and I am certain that in the future we will be able to deliver a stronger brand and bring more value for the customer every time he/she chooses to use our services over another. It is a competitive market, but that’s what makes it more exciting.”
Ashwin is a graduate in Engineering from the University of Pune and holds a Masters degree in Marketing Management from the Pune University, India. Ashwin’s hobbies include photography, cooking and watching movies.