New Delhi, June 14 (PTI) Admitting that the joint venture between Tata Motors and Fiat has not been as active as planned, Tata Group Chief Ratan Tata has said the association needs to be critically examined to optimise its potential.
In an interview in market research firm JD Power's report on the Indian automobile industry, Tata said his good personal rapport with Fiat Chief Executive Officer Sergio Marchionne has not been translated at the working level of the two firms.
"... I have to admit that so far, the venture with Fiat has not been as active as we had thought," Tata said in 'India Automotive 2020: The Next Giant from Asia'.
With Fiat yet to make its mark in the Indian car market, Tata said the Italian company needed to bring in more new models here.