Daijiworld Media Network - Mumbai

Mumbai, Aug. 7: Actress Vidya Balan marked National Handloom Day by paying tribute to India's rich weaving tradition and urging people to support the country's artisans by choosing authentic handloom silk sarees.

Sharing a video on Instagram on Friday, Vidya spoke about the craftsmanship and heritage reflected in every handloom silk saree and encouraged buyers to look for the Silk Mark label to ensure they are purchasing genuine pure silk.

"What I love most about handloom silk sarees is that every bit, every motif, every little detail carries the signature of artistic skill and generations of tradition. That's what makes each handloom silk saree truly one of a kind. On this Handloom Day, let's celebrate the hands behind these masterpieces. And whenever you buy, look for the Silk Mark label to ensure genuine pure silk," she said.

The actress, known for promoting Indian handloom and traditional textiles through her choice of attire and public appearances, also shared a message highlighting the importance of preserving the country's weaving heritage.

"Every handloom silk saree tells a story that no machine can ever replicate. This National Handloom Day, let's celebrate the incredible artisans whose hands keep India's timeless weaving traditions alive. And whenever you choose pure silk, always look for the Silk Mark, your assurance of genuine pure silk," she wrote.

Vidya's message came after Prime Minister Narendra Modi also marked National Handloom Day by urging people to appreciate, purchase and proudly wear handloom products created by India's artisans.

Vidya was last seen in the Marathi film Raja Shivaji.