Media Release
Dubai, Oct 21: KEL Dubai once again hosted an interesting event on brand building at the India Club, this time through a powerful presentation by Deepak Rego, founder and managing director of World Ventures Marketing Consultants.
The talk was very well received with the presenter engaging the audience with interesting examples of being creative to make an event successful. He highlighted the need to visualize the entire event in advance and draw up a detailed checklist before embarking on planning and organizing.
According to Rego, an event is best planned by simulating its structure using our five senses for visualization and creation of a WoW Factor to make the event enjoyable and memorable.
Rego also engaged the audience in thinking and sharing ideas on hosting events in Mangaluru, India with a view to put it on the world map as it has all the required criteria to be a good global destination. As Mangaluru is identified as one of the Smart Cities in India, he highlighted the rising number of opportunities as an ideal event destination.
He shared his thoughts on marketing products or services of KEL member organizations through event marketing. Through a strong audio-visual presentation, Rego provided insight into
1. How to create global impact through events
2. How major companies build their brand through events
3. How an event can providea strong platform covering various cost effective media such as press, online, social, TV, radio, etc.
4. How Dubai marketed itself as a unique destination and is today a top global city
Honorary president of KEL Dubai, Aloysius Fernandes welcomed the audience and introduced the speaker. James Mendonca, associate director of events proposed the vote of thanks. The event concluded with dinner and networking.
About KE Global
KE Global is a global, non-profit, mutual-benefit corporation founded by successful entrepreneurs to encourage, support and nurture entrepreneurship in individuals originating from the Kanara region. While fostering entrepreneurship amongst the expatriates from the Kanara region with chapters in the UAE and Bangalore, KE Global aims to expand its activities overseas through affiliations with individuals or associations with similar objectives. KE Global has signed memorandum of understandings with organizations such as Rachana in Mangaluru, Christian Chamber of Commerce & Industry and Dimensions in Mumbai to achieve these objectives with mutual co-operation.