Mumbai, Apr 20 (IANS): Leading conversational messaging platform Gupshup on Wednesday announced that it has acquired conversational AI provider AskSid that will strengthen Gupshup's AI-powered conversational solutions for e-commerce, retail and consumer goods industries.

Bengaluru-based AskSid's full-stack AI solution including the Retail AI brain, strengthens Gupshup's customer experience (CX) offerings and will help make the entire shopping journey -- across pre-purchase, purchase and post-purchase phases -- fully conversational.

"Conversational commerce is about to transform shopping, both online and offline. Gupshup is building the most comprehensive conversational commerce solution and AskSid's deep-domain AI offering will help us bring even more advanced capabilities to ecommerce and retail businesses worldwide," Beerud Sheth, Co-founder and CEO, Gupshup, said in a statement.

"We welcome the AskSid team onboard and look forward to collaborating with major brands across the world to enable next-gen shopping experiences," Sheth added.

AskSid is helping many global brands like AkzoNobel, Danone, Wolford, Akris and Himalaya Wellness deliver impactful shopping experiences to customers through AI-powered conversations, driving faster sales.

The tech startup has operations in over 25 countries and supports over 100 languages. By automating 92 per cent of support conversations with a self-service model, AskSid customers have reported an average 25 per cent reduction in operational expenditure, while boosting order conversion rate by 30 per cent.